The 40-plus ag organizations that make up the U.S. Farmers and Ranchers Alliance (USFRA) begin a collective conversation with the public this week to strengthen the image of agriculture and build trust in today’s agricultural best production practices.  USFRA Chairman Bob Stallman, president of the American Farm Bureau Federation, explains why the effort is needed, how much it will cost and, most importantly, how the Alliance will measure success on this week’s Open Mic.  

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