To: Financial Times Editorial Staff
In response to the August 17 article “Agribusiness battles claims of abuse and unhealthy food,” the United States Farmers and Ranchers Alliance (USFRA) would like to clarify the aims of our organization and our outreach initiative.
USFRA represents all farmers and types of farming. It’s not exclusive to large or small; organic, natural or conventional; free range or cage free. It’s a broad organization with room for many voices all aligned in an effort to better inform consumers about their food choices. We invite all farmers and ranchers to unite in this effort, no matter how they choose to raise or grow our food.
The article characterized the movement as a response “to attacks by activists and small farmers . . .” This effort is a response to consumers and their questions about food production. It is clear farmers and ranchers have not always fully answered questions and this is the beginning of what we hope will be a constructive dialogue.
The initiative is a shift in how farmers and ranchers communicate with consumers. Farmers and ranchers are committed to continuous improvement and a better future, which is why we are listening to the biggest questions. This effort is not intended to defend the status quo but foster continuous improvement. All the voices have to work together to find solutions to our most pressing food challenges.
We appreciate Financial Times’ interest and in-depth coverage on this important issue and hope to continue the discussion with your editorial team and your readers.
Chairman, U.S. Farmers and Ranchers Alliance