After Chipotle ran their video during the Grammy Awards a few weeks ago, we saw a lot of chatter online from both consumers and growers about what they liked and disliked about the ad. We posted a blog about the commercial, and believe it doesn’t tell the entire story. Take a look at what one farmer, Crystal Cattle, shared on her blog:
Chipotle, Your Grammy Commercial Still Doesn’t Change My Mind
Ok, time to revisit the subject.
Things I would like to point out.
1. I have not eaten at Chipotle for years. You can read about that here.
2. I support consumers having options on the method their food was raised - organic, natural, conventional (my family and the boy's family and 99% of the food on the grocery store would be conventional). And no, I don't consider our farm a factory farm.
3. I can't stand when groups, individuals, companies have to criticize, falsify information, etc. to make their decisions look like the better choice. I get marketing - I am a marketer - but to me this is not the way to go about it.
Crystal Cattle is the life of an ag girl, who loves cattle, turquoise, learning about the cornfields that surround her in Iowa, and sharing her passion about food and families with consumers. The Crystal Cattle Corn Reports follow her journey of learning about corn, and give the consumer insight into a crop they most often only see from the highway. You can read her blog here: www.crystalcattle.com. You can also follow her on Twitter @crystalcattle or Facebook Facebook.com/crystalcattle.