First of four discussions will focus on the portrayal of food and agriculture in popular culture 

U.S. Farmers & Ranchers Alliance continues to move the dialogue forward between farmers and ranchers and key influencers and consumers, answering questions and bringing to light how food is grown and raised. On June 20-21, 2012, farmers and ranchers head to Los Angeles – the entertainment capital of the world – for the second Food Dialogues event. Four separate discussions – held over two days – will bring together entertainment movers and shakers, chefs, academics, large restaurant operators, journalists, local leaders, farmers and ranchers for an in-depth conversation about food.

The first discussion, entitled, “Hollywood and “Vine”: The Intersection of Pop Culture and Food Production”, is slated for 10 a.m. to 12 p.m. PDT on Wednesday, June 20. Experts and farmers and ranchers will discuss the portrayal of food and agriculture in popular culture. From cooking shows to documentaries, there are many ways the entertainment world is addressing the topic of food. But, as more Americans turn to entertainment to influence their food-purchasing and consumption decisions, are they getting the full story? Are these entertainment properties providing content that is fair or accurate? Has entertainment played an important role in our society by raising people’s consciousness about food?  Should farmers and ranchers be a bigger part of the stories and information about food in popular culture? 

Discussing these questions and more are several experts, and farmers and ranchers, including:

  • George Motz (Author “Hamburger America”) – moderator
  • Danny Boome (celebrity chef) – panelist
  • Juliet D'Annibale (producer) – panelist
  • Jeff Fowle (farmer/rancher) – panelist
  • Scott Vernon (Cal Poly “I Love Farmers”) – panelist

The discussion will stream live on Wednesday, June 20, from 10 a.m. to 12 p.m. on, and followers can view a live chat on Twitter using #FoodD. Also, send us your questions to

To view the lineup for all four panel discussions, visit: