Each day farmers and ranchers are faced with tough choices about the management of their farms and ranches. Today, more than ever, farmers are faced with the telling their stories about how food is grown and raised. A task that’s pivotal for farmers and ranchers as misperceptions in media and consumer mistrust increase.

U.S. Farmers & Ranchers Alliance is helping to bridge this gap, by empowering farmers and ranchers to tell their stories about how food is grown and raised. And if you’re a farmer or rancher – doesn’t matter why type, size, management style – now is the time to F.A.R.M.

The F.A.R.M. team is an opportunity to hear the latest news from USFRA. Additionally, once you’ve joined the forces of hundreds of other farmers and ranchers on the F.A.R.M. team, you’ll get tapped into USFRA’s Grow What You Know system. This system provides updates to farmers and ranchers about misleading articles in consumer media – and sometimes articles that tell a positive story about farming and ranching, too.

Why is it important to know what consumer media is saying about today’s food production practices? Because that’s where consumers turn for information and build thoughts about how farmers and ranchers are doing their jobs.

Farmers and ranchers are limited on time and we recognize that. So, we compile articles from publications like Wall Street Journal, L.A. Times, New York Times, Washington Post, Huffington Post and more that highlight food and agriculture and share those directly to farmers and ranchers’ inboxes.

But the Grow What You Know system actually provides more than just links to articles of interest. USFRA also shares some ways to use those articles for posting on your social media outlets along with sources and information for your use.

The farming and ranching community is small, which is just another reason why having a big voice is so important. Become part of the USFRA F.A.R.M. team today.