Faces of Farming & Ranching Winner Does Consumer Media Tour Decoding Confusing Food Terms
February 07, 2013 by USFRA
CHESTERFIELD, MO. (February 7, 2013) – Katie Pratt, an Illinois farmer recently named as one of the “Faces of Farming & Ranching” by the U.S. Farmers & Ranchers Alliance (USFRA®), will be helping television viewers across the country on Friday, February 8 understand what food terms such as organic, local, grass-fed, naturally-raised and sustainable really mean.
Joining Katie, will be Celebrity Chef Danny Boome from the Food Network’s show “Rescue Chef”. His program offers viewers creative solutions and a true understanding of the basics necessary for success in the kitchen. Just in time to help consumers cook their Valentine’s Day meals, the duo will provide those tuning in with more information about their food choices.
“I am excited to help consumers demystify some of today’s confusing food terms,” said Pratt. “I hope to show viewers that knowing more about how your food is grown and raised – whether it’s organic, local, conventionally-raised, etc – can help you better understand how to make healthy choices based on your own preferences.”
Pratt and Boome will also be doing a series of radio interviews on the USA Radio Network, It’s Your Health National Network, KTRS in St. Louis, Mo., and WBNR/WLAA in Hudson Valley, N.Y.
Below is a list of markets these morning television news segments will air:
- Broadcasted nationally on CINESPORT and the Daily Buzz
- WYAM-IND in Huntsville, Ala. (Live at 9:10 a.m.)
- WAKA-CBS in Montgomery, Ala. (Live at 7:45 a.m. ET)
- WGHP-FOX in Greensboro, Ark.
- KOLD-CBS in Tucson, Ariz. (Live at 12:10 a.m. MT)
- XETV-CW in San Diego, Calif.
- WISH-CBS in Indianapolis, Ind. (Live at 9:30 a.m.)
- WNEM-CBS in Flint, Michigan
- KVVU-FOX in Las Vegas, Nev. (Live at 12:20 a.m. MT)
- KRNV-NBC in Reno, Nev.
- WFXL-FOX in Albany, N.Y. (Live at 8:30 a.m. ET)
- KIMT-CBD in Rochester, N.Y. (Live at 9:35 a.m. ET)
- WPHL-IND in Philadelphia, Pa.
- WCIV-ABC in Charleston, S.C.
- KKVI-FM in Dallas, Texas (Live at 11:00 a.m. CT)
Katie is one of four Faces of Farming & Ranching winners chosen to represent agriculture to consumers, influencers and mass media. The winners, Chris Chinn (Mo.), Will Gilmer (Ala.), Katie Pratt (Ill.), and Bo Stone (N.C.), were selected to act as national spokespeople, to share stories and experiences on a national stage to help answer consumers’ questions about how food is grown and raised to feed our nation.
Katie and her husband Andy, who is a seventh generation farmer, raise corn, soybeans and seed corn. Welcoming tour groups to their farm is a family tradition starting back in the early 1970s when Andy’s grandfather hosted students from Chicago-area schools on his dairy farm. They currently farm in partnership with Andy’s family and have two children.
USFRA needs more farmers and ranchers to become active in telling their stories of continuous improvement to consumers and dispelling inaccurate information through the F.A.R.M. (Farmer and Rancher Mobilization) Team Rapid Responders program. To learn more, go to www.fooddialogues.com.
About U.S. Farmers & Ranchers Alliance (USFRA)
U.S. Farmers & Ranchers Alliance (USFRA) consists of nearly 80 farmer- and rancher-led organizations and agricultural partners representing virtually all aspects of agriculture working to engage in dialogues with consumers who have questions about how today’s food is grown and raised. USFRA is committed to continuous improvement and supporting U.S. farmers and ranchers efforts to increase confidence and trust in today’s agriculture.
Lisa Cassady, USFRA, email@example.com / 314-749-5408