By Randy Krotz

Today we are pleased to announce the speakers for next Tuesday’s Food Dialogues: Chicago: Integrity in Food Marketing event! This event brings together a panel representative of all of the voices at the table, including farmers and ranchers, food industry executives, marketing ethics academia and consumer representatives to speak about how food is grown and raised and marketed in the U.S. today.

In our conversations here on, and in our social communities, we hear daily what studies have shown us – that nearly 60 percent of people feel it’s extremely important for grocery stores and restaurants to provide information about how the food they sell is grown and raised. This desire from the consumer raises tough challenges for food professionals – from farmers to food manufacturers, marketers to foodservice and retail executives – about how they can share information on complex food-production issues while not confusing, misrepresenting or alarming consumers.

These complex issues affect everyone in the food chain, and we invite anyone interested in being a part of that conversation to join us at 10 am CDT on Tuesday, June 10th  - either live in Chicago at the InterContinental Hotel Chicago, or via live stream and Twitter chat. To sign up for updates and more information, visit the Food Dialogues: Chicago section on

Moderating the Food Dialogues: Chicago: Integrity in Food Marketing panel is Elisabeth Leamy, 13-time Emmy Award®-winning journalist, author and Dr. OZ consumer and investigative correspondent. Formerly the consumer correspondent for ABC’s Good Morning America, Elizabeth is known as a strong and influential consumer advocate, dedicated to putting herself in the consumer’s shoes – sometimes literally – to find the truth behind the marketing.

The panel of farmers and ranchers, food industry executives, marketing ethics academia and consumer representatives who’ll be debating the issues and taking your questions includes:

  • Dawn Caldwell, family farmer from Edgar, Neb.; Communications Manager for the Aurora Cooperative; Lady of Ag blogger
  • Clarke Caywood, professor and tenured member of the Integrated Marketing Communications Department, Northwestern University
  • Michael Dimock, president of Roots of Change
  • Mike Donahue, Chief Brand and Communications Officer of LYFE Kitchen
  • Alan Moskowitz, Director, Communispace
  • Emily Paster, food writer, West of the Loop
  • Connie Tipton, CEO, International Dairy Foods Association
  • Chuck Wirtz, Iowa pork producer from Whittemore, Iowa

Read each panelists’ full bios at the Food Dialogues: Chicago event page.

We invite you to join us for this important conversation! Do you have questions about how food is grown, raised and marketed in the U.S. today? Would you like to know more about how companies use marketing efforts to respond to consumers’ increasing demand for transparency? Ask your questions for the panelists here in the comments, or live during the event on June 10 via Twitter @USFRA using #FoodD!


Randy Krotz is the chief executive officer of the U.S. Farmers & Ranchers Alliance (USFRA), which consists of nearly 80 farmer - and rancher-led organizations and agricultural partners representing virtually all aspects of agriculture. USFRA works to engage in dialogues with consumers who have questions about how today’s food is grown and raised. The alliance is committed to continuous improvement and supporting U.S. farmers and ranchers efforts to increase consumer confidence and trust in today’s agriculture.