YOU can be one of the national Faces of Farming & Ranching! U.S. Farmers & Ranchers Alliance is looking for the new Faces of Farming & Ranching. To help put a real face on agriculture, later this year, USFRA will select standout farmers and ranchers who are proud of what they do, eager to share their stories of continuous improvement and who are actively involved in sharing those stories in public and on social media.

To apply, visit to complete an application entry form, and to submit a video no longer than three minutes that shows your operation and your role on the farm/ranch.

Worried about making a video? Not sure where to start? It's easier than you think! Videos don't have to be glossy or highly-produced - we just want to get a sense of who you are. We'd like to hear about you in your own words, on your own land. If you don't know how to edit video, that's okay! If you need your grandmother to shoot your footage, we're totally okay with that, too!

Take a look at this 2012 submission video from current Faces of Farming & Ranching Katie Pratt to get a sense of what kinds of submission videos we are looking for.

Entries will be accepted beginning on Thursday, July 10 2014 at 12:00 a.m. CT until Sunday, August 10, 2014 at 11:59:59 CT, so there’s still plenty of time to consider and prepare your entry.

And to reiterate, finalists will be announced by USFRA in early September, and each finalist will be profiled on The general public will be able to vote for their favorite in late October through early November.

A combination of public votes and USFRA judges’ scores will determine the winners, who will be announced on November 12 at the National Association of Farm Broadcasting Convention (NAFB) in Kansas City. Winners will receive a $15,000 stipend to help cover the costs of being away from their operations. They’ll also receive professional media/speaker training and full support from USFRA through their yearlong tenure.

Winners will serve in multiple high-visibility roles on behalf of USFRA, participating in a number of activities including national media interviews, advertising and public appearances.