As we open the 2014 Faces of Farming & Ranching search, USFRA CEO Randy Krotz notes, "The success we experienced with last year’s ambassadors shows us that people want to hear directly from those who are cultivating our food.”

Why do you feel it’s so important that farmers and ranchers share their stories? How are you – as a farmer, rancher, or consumer – working to create more open dialogue about how food is grown? Share what you're doing, and the impact it's having, in today's Conversation of the Day!