Blog Postings
Ag Industry Backing USFRA Efforts
March 01, 2011 by USFRA
Two major agricultural companies have joined USFRA in support of the farmers and ranchers representing almost all the major U.S. agricultural commodities.
Food Dialogues
Food Affordability & Accessibliity
USFRA Selects Communications Agency Ketchum
April 15, 2011 by USFRA
CHESTERFIELD, Mo. – The new U.S. Farmers & Ranchers Alliance (USFRA) moved a giant step forward Thursday in its drive to deliver its pro-production-agriculture message to the American public. Naming PR firm Ketchum as its primary communications agency, USFRA calls the choice “the next strategic step driving the USFRA mission to strengthen the image of agriculture and enhance public trust in today’s best production practices.”
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USFRA Selects Communications Agency Ketchum
April 15, 2011 by USFRA
CHESTERFIELD, Mo. – The new U.S. Farmers & Ranchers Alliance (USFRA) moved a giant step forward Thursday in its drive to deliver its pro-production-agriculture message to the American public. Naming PR firm Ketchum as its primary communications agency, USFRA calls the choice “the next strategic step driving the USFRA mission to strengthen the image of agriculture and enhance public trust in today’s best production practices.”
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DuPont Supports Efforts to Enhance Public Trust in Modern Ag
June 13, 2011 by USFRA
DuPont Joins More than 40 Producer Organizations to Collaborate in Support of Today’s Farmers and Ranchers
WILMINGTON, Del., June 13, 2011 — DuPont today joined an effort to bolster the image of agriculture and enhance public trust in the U.S. food production system. The initiative is led by the U.S. Farmers & Ranchers Alliance (USFRA), a new initiative represented by more than 40 of the leading farmer- and rancher-led agricultural organizations.
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Sustainability
August 18, 2011 by USFRA
Here today, gone tomorrow. It´s a common sentiment in a fast-changing world. But while most of us won´t be around a century from now, hundreds of millions of people will live in the United States and will need to be fed. If growth trends continue, it´ll be many more millions than the 310 million who live here now. And there will be less farmland and ranchland available to do it with. That´s why sustainability is so crucial to America´s food industry – and America´s future.
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Affordability and Access
August 18, 2011 by USFRA
It´s been said that the average American today has a richer, healthier, more varied diet than the wealthiest people enjoyed a century ago. A visit to any supermarket confirms that impression.
The way people shop for food has changed almost as much as the food they shop for. And it continues to evolve. For some people, it´s a case of “back to the future”-- relying on locally sourced products and farmers' markets, or making a daily trip to the grocery, the produce market and the butcher.