Clean eating. I get it. Eating more whole foods (vegetables, fruits, fresh meats, nuts, oats) is a good idea. While the initial idea of this term was to encourage people to reduce the intake of packaged food and thereby improve their diet and eat well, it’s now a blurred trend that denotes removing all sorts of things from the diet. I cringe when I see marketing ads for the “eat clean” philosophy that direct you to avoid “processed” food, GMOs and foods with “too many ingredients.”
Many food trends seem to be driven by restaurants, food companies or even celebrities—and their claims frequently aren’t fact-based. For example, let’s consider Chipolte’s misleading marketing statement, “Chipotle should be a place where people can eat food made with non-GMO ingredients”. The statement indirectly implies that GMO ingredients are “bad,” or even harmful, despite an abundance of research and consensus they are extremely safe.
In addition, McDonald’s recently announced that they’ll be switching to only fresh meat (not frozen) in their quarter pounders next year. Other restaurants are also joining in on the “fresh” trend that seems to be a focus for food companies. Is this necessary? In my opinion, not nescessarily. Frozen meat is practical, and completely safe and healthy.
I understand that food companies are mostly responding to consumer demand. But I have to ask, are consumers demanding these things because they are misinformed, or because they really want them? Company marketing statements provide the illusion of enhanced nutrition and a more sustainable product, thereby fostering a healthier environment. But when companies switch out or eliminate ingredients, I think it’s primarily to benefit their bottom line and increase sales.
Here’s a list of buzz words often used on the front of package labeling that can confuse and mislead consumer:
- No High Fructose Corn Syrup
In many instances, these claims have nothing to do with the quality or health of the food. At times, they can even be misleading. For instance:
- Foods like corn chips, that never contained gluten, are labeled “Gluten-free.”
- Chicken that’s labeled “hormone-free” despite the fact that farmers don’t use hormones in poultry (and, it’s illegal).
- Foods in which there are actually no GMO alternatives, are labeled non-GMO.
- Cage-free eggs suggest that hens kept in cages aren’t healthy or cared for properly. I’ve never met a farmer that didn’t care about his or her animals.
I don’t like trendy diet and health-focused terms. Consumers deserve to have access to food facts without the demonization of our safe and abundant food supply. Then they can relax and just enjoy eating.
I’m not worried about “eating clean” because I know that there’s no real metabolic difference between consuming a slightly processed food over a fresh food. There’s also no sound definition for “clean eating.” The key to a healthy diet is variety and balance, and there are many ways to create a healthy diet.
To read more from Rosanne, visit chewthefacts.com.
Rosanne Rust is a new addition to U.S. Farmers and Ranchers Alliance’s Digital Voices Council. This post is part of my ongoing sponsored partnership with U.S. Farmers and Ranchers Alliance. All opinions expressed are my own. Funded by one or more checkoff programs.