On October 24, 2012, U.S. Farmers & Ranchers Alliance (USFRA), The Center for Food Integrity and the International Food Information Council joined forces to present and discuss consumer research with attendees following the Food Integrity Summit in Rosemont, IL.
There, more than 80 attendees learned how to put into action new research findings and messaging. USFRA unveiled the latest round of research and language on how to discuss continuous improvement in agriculture and shared values among farmers, ranchers and consumers. Attendees also participated in breakout sessions to brainstorm examples of marketing programs that deploy learnings from each organizations’ research. For additional information, email your inquiry to firstname.lastname@example.org