Cooking shows, food competitions, online content, books and documentaries – these are only a few examples of the many ways the entertainment world is addressing the topic of food. But, as more Americans turn to entertainment to influence their food-purchasing and consumption decisions, are they getting the full story? Are these entertainment properties providing content that is fair or accurate? Has entertainment played an important role in our society by raising people’s consciousness about food? Should farmers and ranchers be a bigger part of entertainment ventures? Take a look at the content from this panel, featuring entertainment movers and shakers and farmers and ranchers discussing the portrayal of food and agriculture in popular culture.


  • Moderator George Motz, Emmy award-winning filmmaker, writer, host and hamburger expert view bio View Full Bio

    George Motz is an Emmy award-winning filmmaker, writer, host and hamburger expert. Along with filming, producing and directing the very successful documentary film, Hamburger America, Motz took his hamburger expertise to print, creating a state-by-state guide to hamburgers with the same title. He currently hosts the show Made in America on the Travel Channel, and is the director of the Food Film Festival.

  • Danny Boome, Celebrity Chef & TV Host View Full Bio

    Danny Boome is a Celebrity Chef and TV Host best known for his work as a "Chew Crew" correspondent on ABC's daytime food series, The Chew, where he offered viewers creative solutions for their kitchens and reported on emerging trends and dialogues in the culinary community. In his Food Network series, Rescue Chef, Danny went into the homes of everyday Americans "rescuing" them from the perils of cooking by teaching an accessible, no non-sense approach, to the kitchen. A former "manny" and professional hockey player, Danny has hosted shows in the U.S., U.K. and Canada and has been featured on Good Morning America, Live! With Regis and Kelly and Dr. Oz. He is currently a national ambassador for T-fal cookware.

  • Juliet D'Annibale, Television director & producer View Full Bio

    Juliet D'Annibale has been working in various genres of the Entertainment Industry for the last 16 years. She began her career in NYC working in Feature Films. However, in 2001 she decided to go back to school and earn a degree in the Culinary Arts. After working in the Food Industry for two years, she found her way back into entertainment freelancing for the Food Network. She currently resides in Los Angeles and produces and directs Food Programming for the Food Network, Cooking Channel and other Networks.

  • Jeff Fowle, Farmer/Rancher View Full Bio

    Jeff Fowle is a third generation family farmer and rancher from Etna, California. He and his wife Erin and son Kyle raise registered Angus cattle, Percheron draft horses, warmbloods, alfalfa and alfalfa-grass hay and some grain.

    He loves barbecuing, baking and experimenting in the kitchen. Jeff enjoys preparing varieties of flavors of meat for guests; ranging from grass to grain fed and differences in sexes, breeds and species. Eating meat is an adventure that should be enjoyed and appreciated.

    Jeff attended college at Colorado State University for two years studying mechanical engineering and military science, then attended Cal Poly San Luis Obispo for four and earned his Bachelor of Science degree in Animal Science and judged on their Livestock Judging Team. After college, he worked in Washington State for a year as the herdsman for BB Cattle Company and then returned to Etna, California in 1995 to operate the KK Bar Ranch and Siskiyou Percherons.

    Jeff is one of the founders and the past President of the AgChat Foundation, whose mission is to empower farmers, ranchers and foresters to share their stories effectively through social media platforms. The Foundation focuses on helping resource stewards build bridges and grow communities that will help agriculture regain the trust and understanding of the public.

    His most recent endeavor is ’Just Farmers’, with three other agvocates: Mike Haley from Ohio and Ray Prock from California. ’Just Farmers’ utilizes social media platforms and diverse demographics to initiate and foster dialogues with consumers by sharing food stories from the plate back to the farm. Just Farmers pushes the envelope and challenges those in agriculture to rethink their approach to listening, communicating, growing relationships and improving their businesses for the benefit of the customer.

  • Karen Rosa, Director, American Humane Association’s Film & Television Unit
  • Scott Vernon, Professor of Agricultural Communications, Founder of “I love Farmers, They Feed My Soul” and President of Livestock Publications Council View Full Bio

    Dr. J. Scott Vernon is a professor of Agricultural Communications at Cal Poly State University in San Luis Obispo. He is also the founder of I Love Farmers; They Feed My Soul, a popular national non-profit agriculture advocacy group targeting urban youth.

    He received his Bachelor’s and Master’s Degrees from Cal Poly - San Luis Obispo and his Ph.D. at Texas A&M University.

    A veteran teacher, Dr. Vernon has been honored as California’s Young Agriculture Teacher of the Year, twice honored as the San Joaquin Valley Star FFA Advisor of the Year, selected as an Outstanding Teacher at Texas A&M University, awarded Club Advisor of the Year at Cal Poly, and bestowed the highest honorary degree of membership, the American FFA Degree, by the National FFA Organization. He has also been awarded honorary membership in five national fraternities and organizations.

    He served as Director of the Brock Center for Agricultural Communication from 1994 -2006. Vernon has been teaching young people about agriculture for the past 29 years. He was recently recognized by the California State Assembly for his leadership in communicating about agriculture.

    Dr. Vernon is a pilot, a successful auctioneer and a business owner. He is a partner in an auction firm that conducts sales for farms, ranches, corporations and governmental agencies in California. Vernon writes a monthly column called ’The Winner’s Circle’ for several national magazines.

    Dr. Vernon delivers fun-filled speeches and seminars on communication, leadership and motivation to agricultural audiences throughout the nation! His positive message has helped thousands of people, young and old, lead more energetic liv