USFRA recently conducted research around consumer perceptions of sustainability and agriculture, and have outlined key findings that are of topline importance.
- Consumer perception around sustainability plays a huge role in how companies move forward with their efforts in sustainability storytelling. Our findings reveal, nearly 8 in 10 consumers identify with four key points when it comes to farming and sustainability: soil, water, air, and habitat.
- However, 48 percent of consumers polled couldn’t define sustainability.
Through our research, USFRA has developed what we believe to be an accurate depiction of sustainability, and define it as, “meeting the needs of today’s society without compromising the needs or resources for future generations.”
USFRA has created a series of infographics we hope you will use and distribute to individuals within and outside of your organization. To access the infographics, please click here.