U.S. Farmers & Ranchers Alliance (USFRA) consists of more than 80 farmer – and rancher-led organizations and agricultural partners representing virtually all aspects of agriculture working to engage in dialogues with consumers who have questions about how today’s food is grown and raised. USFRA is committed to continual improvement and supporting U.S. farmers and ranchers efforts to increase confidence and trust in today’s agriculture.

Since USFRA launched its public-facing movement in September of 2011, we have made unprecedented strides in implementing the process of restoring consumer trust in today’s agriculture. We started by building tools and mediums to tell our stories and provide hard-to-find information. We gained credibility by bringing everyone to the table who cares about food — even if we don’t always agree with them. And we began shifting the way the industry communicates.

We went from the approach of reacting to attacks to proactively setting the agenda. We have created one of the most engaging digital campaigns about agriculture and food production that has ever existed. On Facebook, USFRA (www.Facebook.com/USFarmersandRanchers) launched a conversation that reached high engagement levels with a steady increase in likes creating a space for farmers and ranchers as well as consumers returning to participate regularly. The rapid growth of the online community and the commitment of participants to keep returning demonstrate a need and a hunger for more information from farmers and ranchers.

USFRA has gained credibility with influencers by hosting a series of conversations around key issues to help influencers get the perspectives and information they need. The Food DialoguesSM events compel key customers, influencers and detractors to join the conversation and begin listing to farmers and ranchers. For more information about upcoming Food DialoguesSM events go to http://www.fooddialogues.com/learn-about-your-food.

If you would like to schedule an interview with a USFRA board member, farmer or rancher, please contact media@fooddialogues.com or call us at (636) 449-5086.

U.S. Farmers & Ranchers Alliance is professionally managed by AMR Association Management Services, an AMC Institute-accredited association management company.

U.S. Farmers & Ranchers Alliance (USFRA) consists of more than 80 farmer – and rancher-led organizations and agricultural partners representing virtually all aspects of agriculture working to engage in dialogues with consumers who have questions about how today’s food is grown and raised. USFRA is committed to continual improvement and...
Food Choices and Prices > January 30, 2014
U.S. Farmers & Ranchers Alliance’s Discussion on Nutrition & Healthy Food Choices to Stream Live at www.FoodDialogues.com CHESTERFIELD, Mo. (January 29, 2014) – The U.S. Farmers &...
Nutrition Expert & Journalist Carolyn O’Neil to Moderate Discussion on Nutrition & Healthy Food Choices CHESTERFIELD, Mo. (January 15, 2014) – The U.S. Farmers and Ranchers Alliance® (USFRA®) will focus on health and nutrition during the...
Scheduled for Release in Spring 2014 Film to Feature Six Farmers and Ranchers from Across the U.S. Los Angeles, Calif. ([November 21, 2013]) – Today Allentown Productions announced the subjects of the upcoming documentary, Farmland, from Oscar®-...
Oscar®-winning documentary filmmaker, James Moll, has unveiled an advance trailer and website for his latest film, Farmland, which is now in post-production. The feature length documentary follows the next generation of American farmers and ranchers...
Bloomberg’s Alan Bjerga and CSPI’s Michael Jacobson among group of experts participating in U.S. Farmers & Ranchers Alliance event scheduled for Food Day Event to Stream Live at www.FoodDialogues.com CHESTERFIELD, MO. (October 9, 2013) – The U.S...
U.S. Farmers & Ranchers Alliance® to Convene Farmers, Ranchers and Food Pundits for Discussion in Boston on Food Day CHESTERFIELD, Mo. (Sept. 16, 2013) – There are many factors that influence food-purchasing decisions, including the methods used...
WASHINGTON, DC — The US Farmers and Ranchers Alliance (USFRA) has refreshed its “Food Dialogues” homepage to a magazine-style format that houses conversations related to food production. The new site was developed using Ketchum’s newly-launched “...
Since its public launch in 2011, the U.S. Farmers & Ranchers Alliance® (USFRA®) has gained significant momentum in its groundbreaking communications efforts to build consumer trust in today’s food production system.
Chesterfield, MO (June 10, 2013) – Since 2011, the U.S. Farmers & Ranchers Alliance ® (USFRA ® ) has been working diligently to heighten consumer trust in today’s food production system by leading an open dialogue regarding the most pressing...
Experts in food and agricultural production gathered to discuss transparency and consumer information at USFRA's Food Dialogues, held in Chicago this week.
Experts discussed what consumers look for when making food-purchasing decisions; Event available for viewing at www.FoodDialogues.com
The U.S. Farmers and Ranchers Alliance recently earned a place next to big names like Kimberly Clark, GE, Proctor & Gamble, and General Motors by capturing one of the public relations industry’s most prestigious awards – the Gold Sabre . USFRA...
Experts to discuss what consumers look for when making food-purchasing decisions; Event to Stream Live here on FoodDialogues.com