Farmer-rancher group hopes to grow industry’s voice with consumers
July 29, 2011 by USFRA
By Vicky Boyd, Editor, The Grower
Whether it’s the Environmental Working Group’s “Dirty Dozen” list or Michael Pollan’s documentary Food Inc., agriculture is having to increasingly defend itself against widespread public criticism.
As a result, 49 commodity groups have banded together to form the U.S. Farmers and Ranchers Alliance to try to start a conversation with consumers.