CHESTERFIELD, MO., November 2, 2011 – The U.S. Farmers & Ranchers Alliance (USFRA) announced today that BASF is participating in USFRA as a member of its Industry Partners Council (IPC).  BASF joins a national farmer- and rancher-led effort to enhance public trust in today’s agriculture.

“USFRA is proud to have partners like BASF supporting our mission to enhance consumer trust in the U.S food production system, maintain and enhance the freedom of U.S. farmers and ranchers to operate in a responsible manner, and strengthen collaboration within the food production, processing and distribution systems,” said Bob Stallman, President of the American Farm Bureau and Chairman of USFRA. “It is critical that the entire agriculture industry unite to build public trust in the U.S. food system.” 

As a member of the IPC, BASF supports the mission, goals and objectives of USFRA. IPC members have the opportunity to participate in USFRA committees/task forces and the annual meeting, and support USFRA educational activities.

“BASF is proud to join with the farmers and ranchers of America in this important effort to enhance public trust in today’s agriculture,” said Nevin McDougall, Senior Vice President of BASF Crop Protection, North America. “It is more important than ever that U.S. consumers feel absolutely confident in whatever food choice they wish to make.”

USFRA’s members represent nearly all aspects of U.S. agriculture uniting with one voice. The Alliance focuses on enhancing consumer trust in today’s food production through education and communication with consumer influencers and thought leaders.  An important Alliance goal is to lead the conversation about the industry’s commitment to continuous improvement and the importance of today’s agriculture.

About USFRA

USFRA comprises over 50 farmer- and rancher-led agricultural organizations and their partners who are committed to continuous improvement in how they grow and raise food to ensure healthy choices for people everywhere.  USFRA represents nearly all aspects of U.S. agriculture, uniting with one voice. The Alliance is committed to enhancing consumer trust in today’s food production through education and communications. USFRA aspires to lead the conversation about the industry’s commitment to continuous improvement and the importance of today’s agriculture. To become involved in USFRA, please visit www.usfraonline.org.  To learn more about USFRA’s commitment, please visit www.fooddialogues.com.

About BASF

About BASF’s Crop Protection division

With sales of €4.0 billion in 2010, BASF’s Crop Protection division is a leader in crop protection and a strong partner to the farming industry providing well-established and innovative fungicides, insecticides and herbicides. Farmers use these products and services to improve crop yields and crop quality. Other uses include public health, structural/urban pest control, turf and ornamental plants, vegetation management, and forestry. BASF aims to turn knowledge rapidly into market success. The vision of BASF’s Crop Protection division is to be the world’s leading innovator, optimizing agricultural production, improving nutrition, and thus enhancing the quality of life for a growing world population. Further information can be found on the web at www.agro.basf.com or follow us on twitter: www.twitter.com/basfagro

BASF-The Chemical Company

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has approximately 16,400 employees in North America, and had sales of $17.7 billion in 2010. For more information about BASF’s North American operations, visit www.basf.us.

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products, and agricultural products to oil and gas. As a reliable partner, BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €63.9 billion in 2010 and had approximately 109,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com or in the Social Media Newsroom at newsroom.basf.com.