Mobilizes Farmers and Ranchers in engaging key D.C. Consumer Influencers

CHESTERFIELD, MO. (March 13, 2013) – As part of the 40th anniversary of National Agriculture Day celebrated on Tuesday, March 19 around the country, the U.S. Farmers & Ranchers Alliance® (USFRA®) will be on Capitol Hill to present recent research on the relevance of modern agriculture and encourage sharing of personal stories of continual improvement on the farm and ranch.

“The U.S. Farmers & Ranchers Alliance is proud to celebrate Ag Day this year. This is one day when we can all come together to share our stories about modern agriculture with government officials and other key consumer influencers,” Bob Stallman, chairman of USFRA and president of the American Farm Bureau Federation, said. “This Ag Day – and every day – I encourage farmers and ranchers from across the country to be active, share their personal stories, and answer questions from their community about how food is grown and raised.”

USFRA will hold an Ag Day briefing on Capitol Hill on Tuesday, March 19 from 9:30 a.m. to 11:00 a.m. at the Sewall-Belmont House & Museum. The educational briefing titled “The New Language of Food and Modern Agriculture” will present consumer messaging research and how the agriculture industry can work to restore relevance. The event will feature a new perspective on food culture today led by farmers and ranchers, including Faces of Farming & Ranching winner Katie Pratt, a farmer from Illinois.

Ag Day participants and Congressional staff are invited to attend. USFRA will tweet live from the event. Be sure to follow the event at @USFRA, join the online conversation, and submit questions via Twitter by using #Food or #AgDay.

If you will be in Washington and would like to attend the briefing, visit www.fooddialogues.com/ag-day. For more information on how you can become involved in other Ag Day activities, visit www.agday.org.

USFRA will be facilitating discussions between farmers and ranchers with key Washington influencers and media throughout the week. USFRA Faces of Farming & Ranching winner Katie Pratt will be in attendance to speak on a range of agriculture topics, including how advances in seed technology and modern equipment are helping the Pratt family farms serve as more efficient stewards of the land.

Pratt urges farmers and ranchers to become active in telling their stories of continuous improvement, operational transparency and education, while dispelling inaccurate information, through the USFRA’s rapid response program. To learn more, go to www.fooddialogues.com/grow-what-you-know/.

About U.S. Farmers & Ranchers Alliance

USFRA consists of nearly 80 farmer- and rancher-led organizations and agricultural partners representing virtually all aspects of agriculture working to engage in dialogues with consumers who have questions about how today’s food is grown and raised. USFRA is committed to continuous improvement and supporting U.S. farmers and ranchers efforts to increase confidence and trust in today’s agriculture.