New “Day on a Farm” Video Series Gives Consumers First-hand Look at How Food is Grown and Raised

PR Newswire – CHESTERFIELD, MO (DECEMBER 15, 2015) A single produce farm that raises GMO, conventional and organic crops. A cattle ranch that perseveres through the serious California drought. A pig farm that specializes in day-one animal care. A family dairy farm where producing quality milk is job #1, every day of the year. These are America’s farms and ranches.

People can now learn more about where their food comes from through U.S. Farmers & Ranchers Alliance’s® (USFRA®) new “Day on a Farm” online video series, created in collaboration with the popular online kitchen and home destination Food52. All four videos are now live on All four videos are now live on USFRA’s FoodDialogues.com website and USFRA’s Facebook page, and also on Food52’s website and YouTube channel.

“More than ever, people are interested in learning how their food is grown and raised, but most don’t have an opportunity to hear directly from farmers and ranchers or to see food production in action,” said USFRA CEO Randy Krotz. “America’s farms and ranches are as diverse as the consumers who eat their food – and our goal is to show a variety of farming and ranching practices and the people at the forefront of these practices. USFRA is excited to partner with the Food52 community to bring food production to life.”

The video series highlights farmers and ranchers who share stories about how they personally manage common food production practices like antibiotics, GMOs, sustainability, and animal welfare while growing and raising food. The videos add to the library of educational resources that USFRA launched in 2014, entitled How To Farm, and now include:

“At Food52 we're focused on inspiring the cook in everyone, and partnering with USFRA gives us the opportunity to share with our community so much about the food they eat, where it comes from and how it is grown,” said Food52 CEO and co-founder Amanda Hesser.

WHERE TO WATCH USFRA ’s online video series is available on USFRA’s FoodDialogues.com website and USFRA’s Facebook page, and also on Food52’s website and YouTube channel.

About U.S. Farmers & Ranchers Alliance® U.S. Farmers & Ranchers Alliance (USFRA) consists of more than 90 farmer- and rancher-led organizations and their agricultural partners representing virtually all aspects of agriculture. It works to engage in a dialogue with consumers who have questions about how today’s food is grown and raised. USFRA is committed to continuous improvement and supporting farmers and ranchers’ efforts to earn consumer confidence and trust in today’s agriculture.

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Contact: Kevin Aandahl, U.S. Farmers & Ranchers Alliance® (USFRA), kaandahl@usfraonline.org / 636-449-5048

This news release was paid for by one or more Checkoff organizations.