CHESTERFIELD, MO., August 31, 2012 –This week, USFRA provided two farmers the opportunity to join the mainstream media’s discussion about agriculture. USFRA helped to place an article on CNN's Eatocracy that features an op-ed from fifth generation farmer Mike Haley. He highlights the challenges of the 2012 drought and how the latest technologies and a focus on continuous improvement are helping farmers.  Click here to read the op-ed. 

USFRA also secured a guess panel seat for California rancher Jeff Fowle on the Huffington Post’s new online program HuffPost Live. The chat was titled “Subsidizing Sickness - Paying Big Agriculture to Get Us Sick.” Fowle participated in a panel with Rosanne Barr, a well-known comedian and outspoken member of the anti-pesticide crowd. Jeff, who raises registered Angus Cattle and grows hay and alfalfa, explained how the use of biotechnology reduces the amount of insecticides required to produce a crop.  Click here to see the video discussion. 

F.A.R.M. (Farmer and Rancher Mobilization) Team

Farmers and ranchers looking to help answer consumers and media’s questions about how their food is produced can go to and sign up for the F.A.R.M. (Farmer and Rancher Mobilization) Team. F.A.R.M. Team Rapid Responders can serve as a valuable resource to other farmers and ranchers by offering their experience, expertise and perspectives on a number of different agricultural topics. Together, with the combined voices of a diverse group of farmers and ranchers around America, you can be called on to help make sure your voice is heard and your stories are being told your way and in your own words.

Faces of Farming and Ranching Contest Deadline Approaches

USFRA’s “Faces of Farming and Ranching” national spokesperson search will be coming to a close Sept. 8. To enter, go to Semi-finalists will be announced at the November 2012 Food Dialogues event in New York City. This national announcement will open a public online voting period where visitors can vote for their favorite candidates. Winners will be announced in early January 2013 based on votes and the recommendation of a panel of judges. Those winners will serve in multiple high-visibility roles on behalf of USFRA, participating in a number of activities including national media interviews, advertising and public appearances. For their time, they will receive a $10,000 stipend as well as a $5,000 donation to their preferred agriculture-related or local charity in their name (charities must be pre-approved by USFRA). They’ll also receive professional speaker/media training.

About U.S. Farmers & Ranchers Alliance

U.S. Farmers & Ranchers Alliance (USFRA), established in 2010 and headquartered in Chesterfield, Mo., currently represents more than 70 of the top farmer- and rancher-led organizations and agricultural partners. The Alliance includes prominent agricultural groups at the national, regional and state levels that have collaborated to lead the dialogue about their commitment to continuous improvement and best production practices. For more information on the Alliance, affiliates and partners and the movement to lead the conversation with Americans about today’s agriculture, visit, and

This press release was wholly or partially funded by one or more Checkoff programs. 

Lisa Cassady, USFRA, / 314-749-5408