CHESTERFIELD, MO., August 2, 2011 – In support of a national effort to strengthen the image of agriculture and enhance public trust in today’s agricultural production practices, the U.S. Farmers & Ranchers Alliance (USFRA) and John Deere announce that the company will become a member of the Premier Partner Advisory Group (PPAG).
“It is important that the agriculture industry unite for the common goal of enhancing public trust in the U.S. food system to help ensure healthy choices for people everywhere,” said Bob Stallman, president of the American Farm Bureau and chairman of USFRA. “With sponsors like John Deere, USFRA will achieve its objectives of enhancing consumer trust, maintaining and enhancing the freedom of U.S. farmers and ranchers to operate in a responsible manner, and strengthening collaboration within the food production, processing and distribution systems.”
As a member of the Premier Partner Advisory Group, John Deere supports the mission, goals and objectives of the Alliance. PPAG members have the opportunity to participate in the USFRA Annual Meeting, USFRA committees/task forces and in USFRA board meetings. Also, PPAG members elect a representative to serve as an ex-officio member of the USFRA Executive Committee.
“John Deere is honored to support USFRA’s efforts on behalf of the hard-working and dedicated farmers and ranchers of America,” said Don Borgman, director of industry relations for John Deere. “We are committed to USFRA and working with all sectors of the agriculture industry to tell the accurate story of today’s production agriculture.”
USFRA’s members represent nearly all aspects of U.S. agriculture uniting with one voice. The Alliance will focus on enhancing consumer trust in today’s food production through education and communications to consumer influencers and thought leaders. An important Alliance goal is to lead the conversation about the industry’s commitment to continuous improvement and the importance of today’s agriculture. To become involved in USFRA, please visit www.usfraonline.org.
About U.S. Farmers & Ranchers Allianceâ�
U.S. Farmers & Ranchers Alliance (USFRA), established in 2010 and headquartered in Chesterfield, Mo., currently represents 49 of the top farmer- and rancher-led organizations and agricultural partners. The alliance includes prominent agricultural groups at the national, regional and state levels that have collaborated to lead the dialogue about their commitment to continuous improvement and best production practices. For more information on the alliance, affiliates and partners and the movement to lead the conversation with Americans about today’s agriculture, visit www.USFRAonline.org; or find us on Facebook and Twitter.
About John Deere
John Deere (Deere & Company — NYSE: DE) is a world leader in providing advanced products and services and is committed to the success of customers whose work is linked to the land - those who cultivate, harvest, transform, enrich and build upon the land to meet the world’s dramatically increasing need for food, fuel, shelter and infrastructure. Since 1837, John Deere (www.JohnDeere.com) has delivered innovative products of superior quality built on a tradition of integrity.