Chesterfield, MO (May 6, 2013) – The U.S. Farmers & Ranchers Alliance® (USFRA®) announces public relations, agribusiness and food industries veteran, Randy Krotz, as its new vice president of development. Krotz will lead initiatives which deal directly with industry partner relations, ensuring that USFRA will have the necessary short- and long-term resources to communicate and engage consumers, influencers and opinion leaders on a range of key crop and livestock production topics. 

“As a passionate advocate for farming and ranching, I am eager to provide strategic counsel to USFRA’s industry partnership efforts,” said Krotz. “I look forward to working with the USFRA Board, its CEO Advisory Council and USFRA senior staff as we continue to grow this long-term movement.”  

Krotz brings extensive experience in creating stakeholder relationships that align with businesses’ objectives. This experience includes expertise in public relations, marketing, branding, online marketing, advocacy management and communications. He has worked for and/or represented many well-known food and agribusiness companies and associations including Agrium, FMC Corporation, Syngenta, the National Corn Growers Association, BASF, The Grocery Manufacturers Association, DuPont Pioneer, and Monsanto. Krotz is a graduate of Kansas State University, and continues an active role in the diversified family farm in North Central Kansas, on which he was raised. 

About U.S. Farmers & Ranchers Alliance (USFRA)

U.S. Farmers & Ranchers Alliance (USFRA) consists of nearly 80 farmer- and rancher-led organizations and industry partners representing virtually all aspects of agriculture working to engage in dialogues with consumers who have questions about how today’s food is grown and raised. USFRA is committed to continuous improvement and supporting U.S. farmers and ranchers efforts to increase confidence and trust in today’s agriculture.


Lisa Cassady, USFRA, or 314.749.5408