Frank Sesno to Moderate “Big Ag, Big Food: How Being Good for the Environment Is Not about Size” Panel at Major Two-Day Event in New York State

CHESTERFIELD, MO. (November 6, 2014) – The U.S. Farmers & Ranchers Alliance® (USFRA®) will bring the voices of farmers and ranchers to the New York Times Food for Tomorrow conference when it will host a breakfast and panel discussion, “Big Ag, Big Food: How Being Good for the Environment Is Not about Size” on Wednesday, November 12 at the Stone Barns Center for Food and Agriculture in Pocantico Hills, NY.

“USFRA is excited to have the opportunity to add the perspectives of farmers and ranchers on our panels to this important gathering of food minds,” said Randy Krotz, chief executive officer of USFRA. “During the discussion, panelists will have the opportunity to share their point of view on the role sustainability plays in today’s production practices. Our organization was created to give the trusted voice of modern agriculturalists the opportunity to lead the discussion about how food is grown and raised in this country. The panelists are looking forward to sharing their unique farmer and rancher perspectives on issues affecting today’s food systems with the Food for Tomorrow attendees.”

Frank Sesno, Director, School of Media and Public Affairs, Creator and Host of Planet Forward at the George Washington University, former Washington Bureau Chief and Anchor for CNN, will moderate the 30-minute Food Dialogues-style panel at 8:30 a.m. EST on Wed., Nov. 12. The discussion will explore sustainability initiatives on today’s American farms and how some of the largest farms are the early adapters of the most innovative practices. The panel will also highlight the environmental values that all farmers and ranchers share – whether growing or raising food at small, local or large operations.

The panel will include:

  • Julie Maschhoff, Pig farmer, The Maschhoffs, Carlyle, Ill.
  • Bruce Rominger, Farmer, Rominger Brothers Farm, Winters, Calif.
  • Joan Ruskamp, Cattle feeder, J&S Feedlot, Dodge, Neb.

The first annual New York Times Food for Tomorrow conference will explore two of the most important food challenges facing the world in the 21st century: how to feed a growing population of the world’s poor and how to reverse poor eating habits in the developed world. The sold-out event will gather over 200 C-suite executives, researchers, N.G.O. leaders and important thought leaders about food issues for a day-and-a-half of networking and discussion.

USFRA’s goal is to increase consumer confidence in modern agriculture and Food for Tomorrow is the perfect venue to have a thoughtful discussion about food and production issues,” said Krotz.

For more information about USFRA or its signature event series, The Food Dialogues, visit Follow the panel discussion on USFRA’s Twitter handle @USFRA using #FoodD and #NYFFT. To review a video recap of the session, visit for-tomorrow. For more information about The New York Times Food for Tomorrow conference, visit


About The Food Dialogues®

The Food Dialogues signature events are designed to bring together farmers, ranchers, industry experts, scientists, media and consumers for dynamic panel discussions on some of today’s most pressing topics related to food and food production. Since its launch in 2011, the U.S. Farmers & Ranchers Alliance has hosted 24 panels across the country.

About U.S. Farmers & Ranchers Alliance®

U.S. Farmers & Ranchers Alliance (USFRA) is a group of more than 80 farmer- and rancher-led organizations and agricultural partners leading a movement to answer questions about how food is grown and raised. USFRA provides resources and tools to navigate today’s food issues landscape with a broader goal of building trust in American agriculture.

Jennifer Reinhard, Ketchum on behalf of USFRA, / 415-984-6179
Joanna Schroeder, U.S. Farmers & Ranchers Alliance (USFRA), / 636-449- 5046