Why are farmers and ranchers joining forces for this effort?
Farmers and ranchers realize that Americans have a lot of questions about how their food is grown and raised – and we haven’t always done the best job answering those questions. It is time that we bring diverse voices together to start finding solutions to our most pressing food production challenges. It is more productive for us to lead a conversation and look for common ground than continue a lot of the good food/bad food campaigns that have been so popular. We want to better address consumers’ questions and concerns while also focusing on continuous improvement and a better future.