SMART Farm in the Media

U.S. Farmers & Ranchers Alliance® Offers Unique 360˚ Look at Farming During South Beach Wine & Food Festival

Miami Beach, Fla. (February 21, 2017) – At the upcoming South Beach Food & Wine Festival, a national event showcasing the talents of some of the world’s most renowned chefs and culinary personalities, U.S. Farmers and Ranchers Alliance® (USFRA®) will share a one-of-a kind experience with event goers. Through USFRA’s new 360-degree video, which utilizes a virtual reality (VR)-style headset, booth visitors will have a chance to experience life inside an Illinois pig farm – from the beaches of south Florida. This effort is a part of USFRA’s “SMART Farm” initiative aimed at bridging the gap between acceptance of everyday innovation in consumer’s lives with science and technology on today’s farms. Read More.

U.S. Farmers & Ranchers Alliance®; Debuts a New Communications Concept – SMART Farm – at Consumer Electronics Show (CES)

LAS VEGAS, Jan. 5, 2017 /PRNewswire/ — Today at CES, the largest consumer electronics show in the world, U.S. Farmers & Ranchers Alliance® (USFRA) introduced a new communications concept, called SMART Farm, aimed at bridging the gap between the acceptance of innovation that’s a part of consumers’ everyday lives with the science and technology happening on today’s farms and ranches. Read More.