What is Straight Talk?

Late last year, the U.S. Farmers and Ranchers Alliance came together with several affiliate members to educate consumers and corporations about marketing claims that call into question the desirability of modern agriculture practices. The Straight Talk campaign gives a voice to modern farming and sustainability practices.

Agriculture’s First Ever Sustainability Report

U.S. Farmers & Ranchers Alliance presents the agricultural industry’s first-ever sustainability report. In examining existing food and agriculture industry sustainability focus and metrics, we identified a need to bring forward examples of sustainable practices happening on farms and ranches across the United States.


Click here for the full report.

Leading Farm Organizations Challenge Dannon and Other Food Companies on Retreat From Sustainable Agriculture Practices

Leaders of the nation’s top farming organizations joined together today in urging food companies to recognize that their sustainability goals, intended to reduce the use of natural resources, cannot be achieved without the use of modern agricultural practices, despite any misleading assertions to the contrary. Read More.

Krotz: Foul-Mouthed ‘Mr. Seed’ Sells With Scares

It saddens me to say that the organic food industry has reached a new low. U.S. Farmers & Ranchers Alliance has always been an organization that promotes and encourages diversity in food production practices, but we find ourselves speechless, mouths hanging open. The atrocity of the Seed Matters video created for the Clif Bar Family Foundation, and the messages within, have crossed the line. Read More.