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Texas consumers have bountiful opportunities when it comes to the food they eat. But are they making wise choices? How do they distinguish between information and misinformation in the daily bombardment of food messages? Organic, conventional, local and natural–consumers read these labels, but do they understand their meaning? Their decisions shape food supplies, and in turn, farming practices. A panel of experts—representing all aspects of food production in Texas—will address health and safety concerns related to the foods we eat and the technology used to grow them.