On Food Day, October 24, 2013, the U.S. Farmers & Ranchers Alliance® (USFRA®) hosted a panel, "Farm Size: Does It Really Matter?" at the State Room in Boston to discuss the differences and similarities between large and small farms, and how farm size and ownership affect consumers' food-purchasing decisions. Our panel consisted of farmers, ranchers and food pundits, including moderator Alan Bjerga (noted food author and Bloomberg News reporter) and Michael Jacobson (Food Day founder and executive director, Center for Science in the Public Interest).