Neil Moseley, a naturally-grown vegetable farmer says he expects losses because he can’t or doesn’t use some of the advancements that conventional farmers use. He also says that he markets his crops not only based on quality and being local, but the idea that his customers can link his face as their farmer. He continues to say it’s unfortunate that conventional farmers aren’t seen as the face of somebody’s food because they are essentially doing the same thing, only on a larger scale.