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The ways we raise cattle in the Lone Star State are as diverse as Texas itself. Grass-fed, grain-fed, cow-calf, stocker, purebred operations—all play a unique role in providing a safe, nutritious product for niche and mainstream consumer markets. A priority shared by Texas cattlemen is providing proper care to raise livestock efficiently and healthy. How we get there—animal handling methods, antibiotics, hormones—can be controversial. Should consumers be concerned? A panel of cattle experts will discuss the variations on animal husbandry techniques and technologies used in the Texas beef business.