At this year’s Groceryshop event in Las Vegas, we kicked off our new Farm, Food, Facts interactive podcast in partnership with SupermarketGuru Phil Lempert to provide retailers and the media with sustainability insights and unique, direct access to the farmer perspective.
In our current consumer era of transparency, particularly in how food is grown and raised, connecting retailers directly with today’s farmers and ranchers is vital. Farmers are also interested in connecting with consumers and serving as that resource for retailers to discuss sustainable food production.
During our time at the Groceryshop event, we engaged in one-on-one conversations with various retailers and the media, answering questions centered on topics like sustainability metrics, water conservation, soil health and animal care. We also took the opportunity to announce our new interactive and informative podcast: Farm, Food Facts.
Jim Adams, board member of the U.S. Farmers & Ranchers Alliance (USFRA) representing U.S. Poultry & Egg Association, understands firsthand how important it is to have an open dialogue between farmers and retailers. “Representing many farmers who value sustainability, we want to be included in the dialogue with retailers about continuous improvements in agriculture, and the ways we’re measuring and improving our farming practices. Farm, Food, Facts will be a great platform to bridge the gap between the food value chain and connect farmers, retailers and everyone in between.”
Every Wednesday from 11:30 am to 12:00 pm CST, we will broadcast our Farm, Food, Facts news briefings. This is a completely free resource offering CPGs, retailers, sustainability supply chain leaders and food trade media with a central location to access weekly food and agriculture news, as well as the opportunity to engage directly with a farmer or rancher in real-time about questions regarding sustainability and food production systems in the 21st Century.
Each podcast will begin with a trend update from the USFRA CEO and other sustainability thought leaders, followed by a news briefing, including up to five topics in food, agriculture and sustainability. Afterwards, the floor will be open for a Q&A with a farmer or rancher regarding crop production and/or animal agriculture.
“U.S. Farmers & Ranchers Alliance strives to be a resource in providing information about today’s food and agriculture to your buyers, merchandisers and shoppers,” says Erin Fitzgerald, USFRA CEO. “In convening stakeholders and consumers in an inclusive dialogue on the sustainable food systems of the 21st Century, Farm, Food, Facts and our presence at Groceryshop is an opportunity to provide real time transparency about trends in today’s agriculture.”
Consumers today have legitimate questions about the sustainability of their food, and farmers and ranchers want to engage with them in order to deepen trust. One great resource available for retailer access is the broad-reaching Agriculture in America Sustainability Report compiled by USFRA. This report includes sustainability facts across commodities and highlights examples of exemplary sustainable farming practices from across the nation.
Every farmer, every acre, and every voice matters in continuously improving, creating better outcomes for people, animals, and the environment.
To learn more and to register for our podcast, click to visit our Farm, Food, Facts page.